Celebrity marketing

I just looove to learn about what stuff celebrities “create”. It perfectly makes sense to endorse one of your own products (handbags, doggy clothing etc.) as opposed to  “sell yourself” to other brands, especially if money is no object like in Ms. Paris’ case. But WHAT celebrities come up with to carry their names  gets goofier every year.

Paris Hilton is strongly promoting CANNED CHAMPAGNE. No mistake about it. It’s supposed to be classy, chic and glamorous fitting the ads in which Paris is all gold… I “know” i would feel pretty sophisticated drinking champagne from a can….especially when I know 20% of my alchohol spent money is going to charity! oh… also the name of the product makes me feel all fancy and special, it’s called RICH PROSECCO

In one word this product is controversial.

see what I’m talking about? when you’ve got that much money you can play and play…

I don’t really know how much she believes in this product’s success but what i honestly like is that she has a clear defined style and communication direction. She knows exactly what she wants to do with her image and all she does is focused and fitting the big picture.

All my respects for that! I don’t think Paris is as “blonde” as she wants us to believe…

Via.