December 14th, 2007 by deedeecus

Just like “woot.com” we romanians are proud to have 3 one-day-one-product-type sites: in chronological order ghelir.ro, zoop.ro and zazazoo.ro (the ladder is focused on women and women-dedicated products). I have them all in my feed scouting for that special little present just for my heart… well it has arrived!!!
In case I haven’t mentioned I am totally in love with notebooks, agendas, personal stuff like that and the Jordi Labanda agenda above is like a little jewel.
FINALLY a different, unordinary, special, sweet and glamorous present on Zazazoo. Read the rest of this entry »
Tags:beautiful, better life, marketing mooves, women
Posted in aaaahh! moments, markathing | No Comments »
December 13th, 2007 by deedeecus
Since I mentioned Paris I can mention anything on this blog!
Following my celebrity post earlier i just wanted to show you a different kind of “controversial”. Bad controversial.
Amy Winehouse is sooo talented and her “black” voice in that little white body is amazing. Why on Earth would you want to do this to yourself? I like tatoos but a horseshoe?!
As an artist, before making money from endorsements the first product you have to make look good is yourself. What products or services do you think Amy can be the image of ?


Sources: starpulse.com, pocrunch.com
Tags:looser, old news, women
Posted in aaaahh! moments, markathing | No Comments »
December 13th, 2007 by deedeecus
I just looove to learn about what stuff celebrities “create”. It perfectly makes sense to endorse one of your own products (handbags, doggy clothing etc.) as opposed to “sell yourself” to other brands, especially if money is no object like in Ms. Paris’ case. But WHAT celebrities come up with to carry their names gets goofier every year.
Paris Hilton is strongly promoting CANNED CHAMPAGNE. No mistake about it. It’s supposed to be classy, chic and glamorous fitting the ads in which Paris is all gold…
I “know” i would feel pretty sophisticated drinking champagne from a can….especially when I know 20% of my alchohol spent money is going to charity! oh… also the name of the product makes me feel all fancy and special, it’s called RICH PROSECCO
In one word this product is controversial.
see what I’m talking about? when you’ve got that much money you can play and play…

I don’t really know how much she believes in this product’s success but what i honestly like is that she has a clear defined style and communication direction. She knows exactly what she wants to do with her image and all she does is focused and fitting the big picture.
All my respects for that! I don’t think Paris is as “blonde” as she wants us to believe…
Via.
Tags:beautiful, marketing mooves, old news, women
Posted in aaaahh! moments, markathing | 1 Comment »