I participated this week at a most interesting event in bucharest, masterplan 2007. the only bad part is that I don’t live in bucharest and had to travel about 500km, but it was worth it.  i got a lot of cool marketing insights especially due to the two guest stars, Jeffre Jackson and Alain Thys. it’s too late to tell you more right know but i definitely have to share… therefore i’ve got a masterplan of my own:

because i get caught up in the everyday hurricane i missed on writing a lot of stuff i should have and really wanted to, especially on marketing topics. soooo  i’ll write about them from now on, including the masterplan conference, and i’ll make a new special category :

“stuff i should have blogged about”

my blog is getting pimped

“Carpe diem” - funeral furnishers

the link, unfortunately in romanian, proves it is no joke. i wish i would have seized the day myself and taken a picture of the undertaking truck on which i saw the logo or at least found their website…

despite of the morbid irony, the strategy is bold and is actually working. i can’t tell you the name of any other funeral furnishers it accomplishes an important branding objective i.e. to obtain a place for yourself in the consumers mind.

also their marketing department/person is quite active: they offer a 10% discount for pensioners. carpe diem!