naming lesson of today
October 4th, 2007 by deedeecus
“Carpe diem” - funeral furnishers
the link, unfortunately in romanian, proves it is no joke. i wish i would have seized the day myself and taken a picture of the undertaking truck on which i saw the logo or at least found their website…
despite of the morbid irony, the strategy is bold and is actually working. i can’t tell you the name of any other funeral furnishers 
it accomplishes an important branding objective i.e. to obtain a place for yourself in the consumers mind.
also their marketing department/person is quite active: they offer a 10% discount for pensioners. carpe diem!
Posted in markathing |
